Top on the list of the advantages associated with corrugated cardboard packaging is the fact that corrugated cardboard boxes offer extra protection for goods therein and that they're an eco-friendly packaging material.

The extra protection referred to is provided by the alternating ridges and grooves in corrugated cardboard that act as shock absorbers. Corrugated cardboard boxes are eco-friendly because they're reusable and fully recyclable. Here are answers to three questions about the use of corrugated cardboard as a packaging material for business owners looking to switch to this packaging option.

What Are The Advantages Of Corrugated Cardboard Packaging?

One of the main advantages associated with the use of corrugated cardboard is its lightweight nature. Corrugated cardboard is lighter than a large number of alternative packaging materials including wooden pallets and plastic crates. Therefore, business owners who choose corrugated cardboard over other packaging materials will have less of a cumbersome time when handling packaged items.

Another advantage associated with the use of corrugated cardboard is that this packaging material allows for the incorporation of highly visible prints and graphics on the outer surface of the cardboard. As such, corrugated cardboard packages can be used as an effective advertising and marketing tool.

What Techniques Are Used To Print On Corrugated Cardboard?

The high visibility of prints and graphics on corrugated cardboard does not come by chance. The printing techniques used to achieve this effect include, but are not limited to the following:

• Flexography: This printing technique involves the direct application of graphics/prints on the surface of the packaging material. Flexography is among the most affordable printing techniques used on corrugated cardboard and it would be the most ideal for small and medium-sized business enterprises that have a small budget for the printing of packaging materials. However, this technique often does not produce the best quality of graphics and prints when used on corrugated cardboard.
• Digital printing: This is the most advance technique used on corrugated cardboard. The cost initial cost digital printing is often significantly higher than that of other printing techniques. The extra cost is justified in the high quality of prints and graphics produced on the packaging material.

How Do Prints/ Graphics On Corrugated Cardboard Affect Client Perception?

A client's perception of the quality of a consumer product is often influenced by the visual appeal of the packaging material used. Assuming that there's no significant difference in the pricing of a certain product, consumers are more likely to settle for the product whose packaging material is more visually appealing.

The high quality graphics and prints that can be achieved through digital printing on corrugated cardboard packaging is bound to attract more attention than a plain-faced package made of corrugated cardboard.

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